The New York Transit Museum is the largest museum in the country dedicated to all things urban transit. The museum features many exciting exhibits, many of which are interactive. What makes it even more interesting, is that the entire museum is housed on an old subway station in Brooklyn. While the museum is interesting and unique, its branding was not. The goal of the rebranding is to ensure that more people visit the museum.
One of the largest transportation systems in the world, the New York City Metropolitan Transportation Authority (MTA) is responsible for moving millions of people every day. The tool responsible for it all, the MetroCard! Normally a yellow rectangle, the MetroCard offers an underutilized canvas for advertisements, and one, which is guaranteed to reach people as they need one to move about the city. Below are a few examples of custom designed MetroCards designed to appeal to different audiences.