VISIONS/Services for the Blind

Marketing Showcase
VISIONS is a New York City-based nonprofit organization, providing free vision rehabilitation for individuals and families living with blindness or visual impairments. The agency has always taken a safe approach in their design, often choosing functionality over form. Over the last few years, the agency's design language has been updated to incorporate better aesthetics, creating more memorable designs that position VISIONS highly in the nonprofit sector. The design showcase below features new pieces of VISIONS updated design language.

Overview Brochure Design

Mockup of a bi-fold brochure, currently displaying the front and back covers.
Mockup of a bi-fold brochure, currently displaying the front and back covers.

Presentation for Prospective Funders

Annual Report Designs

View full reports here: https://visionsvcb.org/about/annual-report/

Mockups of VISIONS annual reports, each featuring a stunning black and white photo of participants receiving services from VISIONS. On each one, large bold text reads, "See What is Possible"

Seasonal Appeal Letter Campaigns with Video Testimonials

Mockups of different designs of VISIONS seasonal mail appeals, featuring stories of families who benefitted from the services they received.