Custom MetroCards
One of the largest transportation systems in the world, the New York City Metropolitan Transportation Authority (MTA) is responsible for moving millions of people every day. The tool responsible for it all, the MetroCard! Normally a yellow rectangle, the MetroCard offers an underutilized canvas for advertisements, and one, which is guaranteed to reach people as they need one to move about the city. Below are a few examples of custom designed MetroCards designed to appeal to different audiences.